About Us

Our Story

My family and I are celebrating our 85th year of bringing joy and beauty of a new dress  to girls around the world.

In 1935, my father Max Gerson and his brother founded our family business Gerson & Gerson for the purpose of delighting their daughters and girls everywhere. In 1970, the company began distributing its dresses under the trademark Bonnie Jean.

Over the years, we have maintained the notion that our dresses should make girls feel beautiful, whimsical and above all confident. Growing up, I watched my father devote his time and efforts in maintaining these efforts.

Gerson remains a family business today. In 2015 I joined the company and have remained loyal to my fathers philosophy "make the best product possible, never sacrifice quality, and maintain affordable prices."

While maintaining the same sense of values has been challenging- it has also been incredibly worthwhile - just the look of sheer delight when my granddaughter wears one of our dresses says it all! In 2015 my daughter, Jessica Gerson joined our company to carry on our values and traditions for many years to follow.

The Gerson & Gerson family looks forward to dressing your children for generations to come.

Matthew Gerson, CEO

The Gerson & Gerson family looks forward to dressing your children for generations to come.

Matthew Gerson, CEO

Charity

The Gerson & Gerson Staff Walks for the Cure

To Honor our dear colleague and friend, Laurie Landis, the employees of Gerson and Gerson participated in The Revlon Run Walk for the Cure in New York City. Along with Laure’s husband Larry, and her children Stephen and Alana, “The Warriors” raised $10,832.00 for The Cure.

At Gerson & Gerson, Inc. we believe that girls everywhere should experience the joy and confidence that comes with receiving a new dress. For the last 30 years, we have partnered with K.I.D.S. Fashion Delivers to help bring new product to children globally impacted by poverty and tragedy.

A Gift of Life International Patient wearing a gown at Bloom Hospital in El Salvador.

Gift of Life International is a Rotarian-based organization that over the past 4 decades has helped more than 18,000 children from emerging countries receive treatment for their heart disease. These children have come from 71 different countries and otherwise would not have been treated. We are so inspired by the work of this organization that we wanted to do what we could to help. The children in the hospitals have very little clothing, so we set out to make little hospital gowns and shorts with our extra fabrics to provide them with comfort, warmth and a little bit of color.