We Make Moments

Since 1935, we have spent every day making that special connection between a girl and her new dress.

Our Brands

Our Story

In 1935, Max Gerson and his brother founded Gerson & Gerson for the purpose of delighting their daughters and girls everywhere.  Still family owned over 87 years later, we have maintained the notion that our dresses should make girls feel beautiful, whimsical and above all confident.

Read More

Become a Buyer

We are committed to making the experience of being a Bonnie Jean buyer rewarding.  We would love you to join the Gerson & Gerson, Inc. family of buyers! 

Learn More

See what customers are saying about our products

I bought matching dresses for my two Granddaughters for Easter. They wooed and ahhhed when they arrived and more importantly they fit both my girls like a glove.  This is the 4th dress I have ordered for them for a holiday. Every one is beautifully made, reasonably priced and exactly what every little girl dreams of wearing to look beautiful. Thank you so much!!!!

Julie B

I was extremely pleased with my recent purchase for my new granddaughter! Not only were the outfit and dress very well made, the material was so soft and comfy and they were unique and so very cute! This was my first purchase, but it certainly will not be my last. It is so hard to find different and well-made clothes for kids that are also not completely overpriced! You have a new fan for sure!

Dianne L.

I ordered 2 similar style dresses for my granddaughters' father-daughter dance in Feb. We got so many compliments on the dresses and they were well made. We have found this to be true of all dresses we've ordered from Bonnie Jean. The lining inside is nice too...my one GD has sensory issues and can't handle scratchy, tags,etc and these are beautifully finished. Couldn't be happier!

Lori B.

Gerson & Gerson Core Values

Quality

Following our founder Max Gerson's philosophy of "make the best product possible, never sacrifice quality, and maintain affordable prices”, we hold a high standard for all of our products. We have a dedicated team for testing and quality, to make sure every dress follows this philosophy.

Charity

At Gerson & Gerson, Inc. we believe that girls everywhere should experience the joy and confidence that comes with receiving a new dress.  For the last 30 years, we have partnered with Delivering Good  to help bring new product to children globally impacted by poverty and tragedy.

Learn More

Craftmanship

We have been honing our craft of designing and manufacturing girls’ dresses since 1935. Every dress shows our love and commitment to producing a beautiful product that honors the notion that girls should be able to find a dress that makes them feel comfortable and confident.

We Make Moments

We believe in sidewalk chalk masterpieces, Saturday afternoon tea parties, and epic blanket forts. We think twirling in a favorite new dress is a totally worthwhile way to spend an afternoon, and --- having a pretty new dress now and then is a girl’s right!

In her gorgeous new dress, she can dazzle on the dance floor, make her grandmother smile at a family dinner, amaze the audience at her choir concert, or just feel more confident on her first day of school. We want to share in all of those moments that make your daughter extraordinary.